Background

Miniso is a household name in Nigeria when it comes to lifestyle and everyday essentials. They are particularly loved for the cute and fashionable twist their products offer.

Their franchises offer a wide range of amazing products from Toys, beauty & skincare, to electronics, gadgets and household items. They are also top of mind for fans of Barbie, Marvel, Spiderman and many more. 

With more than 40 stores across Nigeria, the Japanese lifestyle retailer has built a strong following by making functional products feel a little more fun. 

Before Shipbubble: Physical stores. 

Miniso has been in Nigeria for 9 years, and for the longest, the brand primarily operated physically through its storefronts across various locations. However, the Japanese retailer has recently adopted a hybrid model. 

This flexibility accommodates online shopping, which means that customers can now order items from the store online without necessarily accessing a physical store close to their location. 

For Miniso, they began ecommerce with Shipbubble. Their journey before Shipbubble was majorly offline sales. 

The challenge:  Transitioning. 

Up until about seven months ago, Miniso primarily operated offline. They simply sold items through their stores. But, the team recognized the possibilities of ecommerce, and they optimized for it. 

The major challenge faced by Miniso were the realities of operating an online store. Miniso has been operating physically for more than a decade, so learning the ropes of an online store is something they had to get right. 

Solution:  “It has affected growth and customer satisfaction"

Migrating from an offline setup to a hybrid setup that accommodates online selling and ecommerce has affected customer satisfaction in many ways.  Their customers have been clamouring for an ecommerce setup, and they’ve been able to achieve it through Shipbubble. 

Miniso required quick responses, quick deliveries for their ecommerce setup to ensure their hybrid setup is successfully executed. Using Shipbubble as an external API has helped to facilitate this growth. 

Results: 

Thanks to Shipbubble, Miniso has seamlessly transitioned into a hybrid model, and they’ve surpassed the most strenuous ecommerce hurdle - logistics. 

The Miniso customers pushing for an online store have been able to complete orders, and they are able to receive their packages despite their distance to physical stores. Although Miniso's online shopping model is still in the beginning stages, they have recorded a seamless transition. 

Since logistics is out of the way, the brand can focus on other important matters such as ecommerce expansion. 

Testimonials: 

“Shipbubble has given us ease with deliveries, its been good using Shipbubble”

“The beginning phases have been great so far, we look forward to future growth in ecommerce with Shipbubble”

This could be you, register on Shipbubble today.