Background
Meji Meji is a fashion brand inspired by the richness of Nigerian heritage, Black culture, and the power of self-expression through style. Born during the uncertainty of the 2020 pandemic, the brand was created with a vision to tell meaningful stories through fashion while celebrating identity, creativity, and individuality.
More than just a clothing label, Meji Meji creates pieces that blend contemporary design with cultural influence, producing garments that feel personal, expressive, and timeless.
Before Shipbubble: One logistics partner, multiple dispatch riders
Meji Meji has been selling online for over five years, and before using Shipbubble, their logistics setup could be divided into two categories.
On one hand, they relied on Uber deliveries, which had just launched delivery services at the time. On the other hand, they worked with multiple freelance dispatch riders to fulfil orders.
The Challenge: No automation, No options, No accountability, Unnecessary business loses.
Before Shipbubble, Meji Meji faced several logistics challenges that added to the already difficult realities of running an ecommerce business in Nigeria.
One of the biggest issues was unnecessary business losses. In cases involving failed deliveries, lost packages, or incorrect addresses, the business often had to absorb the costs because there was little to no accountability. Since many of the dispatch riders were freelancers, resolving issues became difficult.
Their experience with Uber deliveries also came with limitations. They could only process one delivery at a time, which slowed down operations and made handling multiple orders stressful.
These logistics issues negatively affected customer experience. Deliveries were often delayed or stressful for customers, leading to low customer retention and fewer returning buyers.
At some point, Meji Meji was spending an average of 3–4 hours daily manually sorting out logistics operations.
The Impact: Returning customers, More Options, Seamless Integration, Accountability, Delivery Speed and coverage
With Shipbubble, Meji Meji experienced a significant improvement in both logistics and operations.
The brand now has access to multiple courier partners, allowing them to offer wider delivery coverage and choose the most suitable pricing options for deliveries.
Integrating Shipbubble’s API into their website also reduced the time spent manually coordinating deliveries and managing dispatch riders. This gave the team more time to focus on growth and business strategy.
Customer retention improved significantly as delivery delays reduced and the overall customer experience became smoother.
Shipbubble also improved delivery coverage to Nigerian universities, which represented a sizable portion of Meji Meji’s customer base. Before Shipbubble, deliveries to students were often challenging because freelance riders were usually unwilling to wait long enough to complete deliveries within campus environments. With Shipbubble, these deliveries became much easier to manage.
Most importantly, there is now accountability. The Meji Meji team can easily contact Shipbubble regarding failed deliveries or lost packages, helping the business avoid unnecessary financial losses.
The Shipbubble Edge: Multiple Couriers and Accountability
The biggest advantage that makes Meji Meji prioritize Shipbubble over previous logistics setups is flexibility.
With Shipbubble, the brand is no longer restricted to a single delivery option or unreliable dispatch process. They can now process multiple orders efficiently, switch between courier partners, compare delivery prices, and provide customers with more delivery options.
Another major advantage is accountability. Shipbubble helps track orders, resolve failed deliveries, and process refunds for lost packages. As a result, the business avoids the unnecessary financial burden of replacing lost products.
Testimonials:
“We love the accountability that comes with using Shipbubble. There is someone to hold responsible for failed deliveries and lost packages, so we do not incur unnecessary losses from remanufacturing products.”
“Integrating Shipbubble with Shopify has been such a lifesaver. Deliveries are automated, so we spend less time sorting out logistics manually.”