Background
Lush Hair is not just another haircare brand. It is actively shaping a new narrative within Nigeria’s beauty industry by offering premium-quality hair that remains accessible to the modern Nigerian woman. By balancing luxury with affordability, the brand has positioned itself in a space that resonates strongly with its audience.
Given how vast and competitive the Nigerian beauty market is, Lush Hair operates at a significant scale. As a result, its logistics have to perform at a high level every single time. Consistency is essential because any lapse does not just lead to lost sales, it also affects customer trust and overall brand reputation.
Before Shipbubble: Different logistics companies, and a major ‘delay’ problem
Lush Hair has been selling online since 2022, and their logistics setup consisted of a couple logistics companies including existing partners on Shipbubble such as Fez Delivery.
However, despite having access to different logistics partners, delivery and logistics generally was not seamless for Lush Hair. It was basically one problem after another. But, one problem stood out the most - Delay.
The challenge: Delay.
The team found it difficult to manage the delivery timelines, and orders got to customers late. In the competitive beauty market, this was unacceptable as customers prioritized speed with their product deliveries.
Apart from delay, tracking also posed a serious challenge. Customers are not in the loop of their delivery process, they are unsure as to where their orders were, or when it would be delivered.
Considering the volume of orders that Lush hair got, manually processing orders posed serious operational challenges.
Solution: Better delivery speed and coverage
Shipbubble has been able to solve the delay challenges when it comes to delivery. Lush hair now has access to faster logistics partners. Also, since automation is also a major benefit of using Shipbubble, operations have been more efficient, making the logistics process faster.
Customer complaints related to the location of packages have also been solved through Shipbubble’s tracking. Now, customers are not confused as to where their orders are, and their experience is elevated.
Results: Faster interstate deliveries
Due to the logistics solutions provided by Shipbubble, customer experience for Lush Hair customers has significantly improved. Deliveries are now faster and more reliable, particularly for interstate orders where delays are typically more noticeable.
With order processing now automated, the entire logistics workflow is more efficient and streamlined. This not only reduces manual errors but also ensures a smoother, more consistent delivery experience from checkout to final drop-off.
Testimonials:
“They are just the best!”
“I would recommend Shipbubble to other ecommerce sellers provided some things are fixed.”